Business Development


Our Business Development Unit represents Rafa’s quest in the dynamic search of new partnerships - searching and obtaining marketing rights for innovative pharmaceutical products (Ethical & OTC) or formulations from international companies seeking representation in Israel. These products can be imported as finished products, or have the possibility of being manufactured locally, under license, in our own factory.

Our Marketing Department and its support systems together with teams of specialist product managers and representatives, will guarantee maximizing market potential of your product.


Our Mission

To search for and identify new products or formulations that homogeneously fit into the existing Rafa product range and to obtain exclusive marketing rights for these products in Israel.

To objectively evaluate all potential new pharmaceutical products with a view to their entry into the local market.

To offer a complete service leading to a full working partnership to the mutual benefit of both Rafa and our principal companies.


Our Operations

Our endeavor is to ensure that all opportunities are managed in a rapid and responsible manner, which reflects our flexible approach to the requests of our potential partners.

We offer initial market evaluations that follow through to full commercial projections, including all guidelines regarding registration and the Israeli Ministry of Health requirements.


Our Team

We have a highly experienced management team that retains a flexible and creative approach to all collaborations.

Our personnel all have scientific and business academic background combined with many years experience both in the local and international pharmaceutical industry and would be keen to hear from any company with an innovative product that has the intention of entering the Israeli market.


Please Contact Us
We invite you to contact any member of the team who are waiting to hear from you:

E-mail:

To Betina Brymer - Please click here 

Phone/Fax

Phone: ++972-2-5893939
Fax: ++972-2-5893996

Business Development Unit, Rafa Laboratories Ltd., 5 Hamarpe St., Har Hotzvim 91003, Jerusalem, Israel