Our Capabilities

Since our founding in 1937, we have been actively expanding our capabilities, expertise and knowledge, in order to lead innovative and creative solutions to the changing needs of patients and the medical community.    

Extensive local presence

In order to be flexible and quickly adapt to the needs of patients and the medical staff, oour sales and marketing teams are spread across the country, covering primary and secondary care physicians / specialists, pharmacies and distributors. 

Added commercial value

We specialize in turning new products in the market into leading brands. Our in-depth knowledge of the market, together with our creative mindset, allows us to build the appropriate strategy to maximize the product’s success, and we adjust marketing and sales methods according to the product’s stage in its life cycle.

Broad support

From Market access and pricing, through government and regulatory affairs, to marketing and sales, our in-depth knowledge and understanding of the Israeli market enables us to support our stakeholders on all fronts.

Diversified therapy areas

Thanks to progressive partnerships, we have established a leading position in Israel in several therapy areas such as pain, gastroenterology, dermatology, respiratory, palliative care and orphan indications. The established methods we have developed to work in this diversified environment enable us to successfully and rapidly enter new therapy areas.

Manufacturing and Export

We are one of the leading companies in Israel for contract manufacturing of medicines. Our versatile, multi-purpose manufacturing facility works under strict cGMP and GDP compliance and is ISO accredited. We offer flexible batches and a variety of production lines: Solid, Semi solids, Sterile production and Liquids.

We export our products across the globe:  USA, Europe, Asia and South America.